Bridal makeup artist & hairstylist · weddings, events · Italy
Wedding and event makeup and hair in Italy — one artist, at your venue on the day
18+ years behind the chair, 1000+ brides — plus galas, parties and photoshoots. Veneto, Lake Garda, Lake Como, Venice, Milan, Tuscany.
Want to be 100% sure of your wedding or event look? Book your date with me.
Real brides
Real brides, from the first photograph to the last dance
Elena PotapenkoMakeup & hair · Veneto, Italy
About Elena
Hi, I’m Elena. Your makeup and your hair, from one pair of hands.
I’ve been a makeup artist for more than 18 years — on television and runway sets, at weddings, and in the classroom, where I taught other makeup artists. Today I’m based in Veneto and travel to your venue: Lake Garda, Lake Como, Venice, Verona, Milan, Tuscany.
On your wedding day I do both your makeup and your hair, so the look is designed as one and nothing has to be coordinated between two people.
Makeup should never hide the woman wearing it.
- 18+
- years behind the chair
- 1000+
- brides and clients styled
- 4
- languages: EN · IT · RU · UA
- 1
- artist for makeup and hair
Is your date free?
Two fields and a button. I answer the same day and tell you straight away whether that date is open.
What brides say
Reviews on Google
- Alenka Grischenko October 2026 · Google review
Elena is a true magician when it comes to beauty! She has an incredible feel for skin and individual facial features. My makeup looked so natural, luminous, and weightless, yet it easily lasted through a whole day of festivities.
She uses top-tier luxury products and pays so much attention to hygiene and skin prep. Her punctuality, elegance, and calm approach make the preparation process pure pleasure. A high-class artist who really knows her craft!
- Катя Дид August 2026 · Google review
Olena is my absolute favorite makeup artist and hairstylist, and someone I trust 100%
She has an incredible ability to understand exactly what suits me, and every time the result turns out even better than I imagined. My makeup and hair are always elegant, stylish, and perfectly balanced — enhancing my natural beauty without ever making me look like a different person.
What I especially love about Olena is that I never have to explain for long what I want — she simply understands me and always creates the perfect look. She’s the kind of artist who makes you look in the mirror and think, “Yes, this is exactly how I wanted to look!”
I wholeheartedly recommend her and always come back to her !
Katya, thank you very much for your feedback! You are special to me and unique every time! ❤️
- Ксюша Грищенко October 2026 · Google review
You can immediately tell Elena has years of high-level experience behind her. She did both my makeup and hair, and the complete look turned out even better than I envisioned! Everything was so harmoniously balanced and looked gorgeous both in person and on camera under professional lighting.
Super professional, structured, and punctual. If you want a stress-free experience and a flawless result, Elena is 100% the right choice.☺️😍
- Tetiana Gavrylova August 2026 · Google review
Elena isn't just a makeup specialist, her skill goes beyond, to create a flawless wedding look to carry the bridge through the happiest day of her life. I was lucky to meet Elena ahead of time, so we had time for the trial makeup and hairstyle and my eyebrows were also taken care of by her, so that on the wedding day there was not a single detail in disarray in my look! I also asked a lot of questions about single makeup color or the hairstyle choices (eye shadow, lipstick, accessories etc.) and got exhaustive educated explanation, which added to the confidence of each choice and even helped to connect together some other pieces of the look.
Very much recommend as a stylist, a makeup artist, eyebrow/eyelashes master and, I'm sure, anything else Elena gets her golden hands on!
- Татьяна Чуприна October 2026 · Google review
Elena is a true high-level professional! She did my hair and makeup for a special event, and the experience was flawless from start to finish. She is extremely attentive to details, listens carefully to what you want, and creates a look that feels both luxurious and natural.
My makeup and styling stayed fresh and perfect all day long. Beyond her top-tier talent, she brings such a calm and pleasant vibe to the preparation process. If you are looking for an exceptional, premium-quality beauty expert, I cannot recommend Elena enough!
- Ольга Садовая October 2026 · Google review
Elena, thank you so much for the gorgeous evening makeup! ✨ Everything was absolutely perfect — beautiful, elegant, and still incredibly natural. The makeup enhanced my features beautifully, made my eyes stand out, and brought the whole look together perfectly. 💄
I especially want to highlight Elena’s professionalism and attention to detail. You can truly feel that she loves what she does and knows how to listen to her clients’ wishes. The makeup lasted beautifully throughout the entire evening and made me feel so confident! ❤️
I highly recommend Elena to anyone who wants to look stunning and feel like a true star! 🌟
Olya, I thank you so much for your warm and such a welcoming review! I hope that more than once I will create for you an image of imperfections! Thank you!
- Olga Evdokimova September 2026 · Google review
I've had many experiences with Elena and I'm always thrilled! She always creates beautiful makeup and perfect hairstyling for me.
For my wedding, she did my complete bridal makeup and hairstyle. She was incredibly punctual, dedicated, and paid attention to every detail. The result was simply stunning – exactly the look I wanted! ❤️
I wholeheartedly recommend Elena! A true specialist! ✨
Translated from German by Google · original on Google
- Maria Soloveikina September 2026 · Google review
Loved my experience with Elena! ❤️ She’s so kind, attentive to every detail, and really listens to what you want. She made me feel comfortable and the final result was beautiful. Highly recommend her! ✨
- Юлія Пономаренко August 2026 · Google review
Olena did my makeup for my wedding, and no matter how many times I’ve had my makeup done in my life, the best one was definitely hers ❤️ It was so soft, neat, and at the same time incredibly long-lasting — it stayed perfect throughout my entire wedding day 🥹✨ So I can honestly say that Olena is a true professional at what she does ❤️
«Beauty begins the moment you decide to be yourself.» — Coco Chanel
Were you married with me doing your makeup and hair? Leave a review →
How a wedding morning with me works
The morning, in order
- 1I come to you with the full kit. Timing is counted back from the first photograph.
- 2Bridesmaids and mothers first. The bride last — freshest in the first photos.
- 3Hair and makeup are one image, and I do both. Heat, wind and tears are planned for at the trial.
Where I work
On location across Northern Italy — and wherever your wedding is
Before you write
Questions brides ask first
Anything else — on WhatsApp, in four languages.
- Do you travel to our wedding?
- Yes, across Italy. Tell me where you are getting ready — I come with the full kit.
- How far ahead should I book?
- As soon as your date is confirmed. Season Saturdays go well ahead.
- Can we do a trial if we live abroad?
- Yes — usually on the day of the welcome dinner. Until then we work from photos.
- Can you get my mother and bridesmaids ready too?
- Yes, all planned into one morning. Tell me the number of people in advance.
- Will the makeup last through heat and humidity by the lake?
- That is what it is built for: base and setting are chosen for the place and season at the trial.
Check your date
Tell me the date and the place — and I will tell you if it is free
Every wedding is quoted on its own: date, venue, number of people, trial and travel.